It’s not a guide to life, nor will it stow those sleepless nights, but a huge part of what makes Oh Yeah the agency it is comes from teasing out their uniqueness, discovering the vibrant heartbeat that makes them do what they do reaps huge rewards before we ever talk logos and slogans.And it starts with cheerleader practise.
You need to be your own champion, and it needs to be every day. Shouting from the social rooftops of the world is a great ambition, but if what you shout is muddled, apologetic, inconsistent and ultimately inauthentic, it’s waste of breath. We don’t ask clients what good looks like, we go after the essentials – what they love, their constant aspirations, the moments when all the hard work feels like it pays off – what, ultimately, they want to do for the rest of their lives. Here’s how.
Step 1. Admitting that you’re amazing.
This is the hardest part. Even the most brazen CEOs fail at this because they don’t actually believe it. Most go with the outrageous delusion of grandeur to mask the constant feeling of inauthenticity, while others leave meetings emotionally exhausted, spend the rest of the time terrified they’ll be found out. There is no imposter syndrome by the time we’re done with you. You and your business can be extraordinary, realising what is amazing about you and then giving yourself permission to feel it is the key to every door in your future.
Step 2. Being comfortable saying it out loud.
Anyone can swagger into a networking event, but few are ready to stand with complete sincerity and say, “I’m [Insert your name here], and I’m amazing.” Try it. If you can do it without a pang of self-doubt, or a twinge of the ridiculous fluttering the heart then you’re good to go. For the rest of us – it’s practise. And at Oh Yeah we get you to I’m Amazing quickly. You’ll never doubt yourself again.
Step 3. Everything in alignment.
This is crucial. Everything in your business, from the name on the door to the secret feeling you have when you tell people what you do for a living, has to be in alignment with who you are, and what you value. Anything less and you’re running through treacle with your eyes closed. We focus our clients and get them to run every single decision through a sharp internal prism – disregarding anything that isn’t exactly what they want, and honing each element of their brand to fit perfectly.
It’s part of the work that often gets overlooked, but it is an essential task. And you can do it. We believe in you.