That’s never the whole story, and our job at Oh Yeah is to get to the heart of things, to discover what’s actually in play here.
Cramming the soul of your business into a logo takes work, a vision and is ultimately the result of everything Oh Yeah bring to the table.
As the title suggests, there is a difference between a logo and a revolution – even when revolutionary social movements have iconic logos. The pink ribbon of Breast Cancer Awareness, the raised fist of Black Lives Matter are images that strike at the heart. They instantly call to mind the movement behind the symbol. And these connections can last for decades.
When Gerald Holtom drew up his semaphore inspired logo for the Campaign for Nuclear Disarmament in 1958, did he foresee that his symbol would become recognised across the world as an emblem of peace?
But your business needs a logo. Not just something that looks nice, but one that becomes a symbol for everything you put into your business. It has to connect to this ‘everything’, so we need to know about it.
Our work process goes deep into this part of the business. We find the threads that run through, and which spark innovation and the ideas that excite you. That’s what people will connect with. And with Oh Yeah, it’ll be at the heart of everything we do.
So, yes… you do need a logo. But you never ‘just’ need one. Lead boldly into each day and carry a banner with you that states who you are and what you stand for. People will see it, and know you
instantly.
Stick that on the side of a bus.