Telling people about your business is difficult when it shouldn’t be. And key to finding your space in any crowded market is by appearing to answer a question that people are asking. This is a perfectly fair starting point.
If you make cakes, you might the question might be, “Where can I get the best looking party cakes in London?” and you rush in with pictures of your best sponge and butter.
Or, if you’re in the business of photographing weddings, you might look to answer the question, “What do my ideal weddings pictures look like.” You then show off your finest conjugal snaps. It’s not a complicated thing.
The question that we at Oh Yeah constantly use to inspire our own outreach is just as simple. We look to answer the question, “How can I make my brand the most impressive and most aligned with who I am?”
That’s our starting point, but in order to catch the eye we need two things.
1) A vision, and
2) A voice
These are two essential parts of the whole. They are the core components of you and your business, out in the real word.
There is an inordinate focus on the vision – the core beliefs, the logo and the visual aspect of your stall as you set it out. There’s not so much on the voice. And that’s half the battle that many people aren’t even fighting.
The vision is what catches the eye, the voice is what convinces people to buy in.
In Part 2 we’re going to look at ways to allow your voice to shine through, to be a rallying cry for you and your staff, and a clarion call for new customers to not only find you, but want to hear what you have to say.