We took on the challenge of establishing a brand that had a keen vision, looking to stand out with our help. Their whole philosophy was built into their core values: their goal is to enable and upskill the most transformative talent management tools to offer business without HR to compete and outpace those that do.
We had to build the new brand to convey this goal, but in every pixel and paragraph we needed to ensure these things were included: Trust, reliability, a focus on relationships, ownership, connection, high standards and a human voice.
We made it real. The images we chose were photographs that looked as if they were captured in motion, candid, real, as far from stock photos as possible.
We built a whole design philosophy around the connection that HUVA delivers. It supplies the tools to make lives easier and streamlines their processes, and we make sure that’s evident from the first glance. Our work included the creation of a graphic symboliser for this connection – the HUVA thread. With the implementation of our bespoke Thread Generator we were able to create the visual impact the client needed in as many varied ways as possible. We wrote our messaging langauge in words and phrases spoken in the real world. We don’t live in a sales presentation, and people switch off if they’re being sold to. We found another way.
Another clear objective from the client was to inject their personality in every image and in all of the messaging. The company is young, full of themselves and have a dry wit and confident vision. They are easy to be impressed by, but every expression of them, from the first glance, has to prove that.
We positioned our creative spotlight on the sense of fun and enjoyment they took in their work and built our brand pillars around this attitude. Every headline become an example of the boring work day turned on its head. This is your 9 to 5, turned up to 11. Every day is a Friday.
All of the brand langauge, social messaging blueprints and examples were built on this: establishing HUVA as a new way of working, easier, more fun, doing what you love and loving what you do.
With Oh Yeah, it’s always more than a beautiful logo. We blew up the colour scheme and mobilised the visual langauge to bring the human element at play into everything that HUVA do.